Who is this bootcamp for?

Anyone in publishing who wants practical, workflow-ready AI. It is accessible for non-technical professionals and still useful for technical attendees who want a structured, repeatable way to build assistants with their teams.

Do I need to be attending the conference to join?

No. Conference attendance is not required. This is an open session, subject to capacity.

What do I need to bring?

Bring a laptop, access to an AI account, and (if possible) a workflow you’d like to improve. If you have safe sample materials you can use as guidance, even better.

Do I need a paid ChatGPT account?

If you want to build a Custom GPT in ChatGPT during the session, yes. If you do not have a paid ChatGPT plan, you can still participate using Gemini or use Custom GPTs created by others.

Can I use Gemini instead of ChatGPT?

Yes. We can accommodate both. If you plan to attend using Gemini, please let us know in advance.

Will I actually build something during the session?

Yes. This is a build session. You will create and test an assistant during the workshop and leave with something usable.

How long is the bootcamp?

Plan for 90 to 120 minutes, including build time, testing, and Q&A, plus time for discussion and networking for in-person sessions.

We Are Coming To You

AI Bootcamp

For Publishers

Walk in with a laptop. Walk out with a custom AI Assistant tailored to your publishing workflows.

Kick off the conference with a hands-on AI lab designed for publishers who want real, practical application of AI. This bootcamp is not a talk track or a theory-only session. You will build a working custom AI Assistant during the workshop, guided step-by-step, and leave with something you and your team can start using immediately.

Only 20 seats are available. Limited by design so the session stays hands-on and everyone can get support during the build.

Why this is different (and worth showing up for)

Not a panel.

A build session.

You will create something practical, then take it home and use it immediately.

Publisher-first use cases (no generic AI)

Everything is framed around real publishing work

You leave with an asset, not notes.

The end result is your own assistant template you can keep refining after the conference.

Convenient and social. Free drinks.

In-person sessions are at the conference hotels and include drinks, snacks, networking, and an open bar.

What you'll get

01

A custom AI Assistant you built yourself
(no coding required)

02

A clear framework for designing assistants that are reliable, repeatable, and useful for you and your colleagues

03

Ready-to-apply publishing use cases shared during the session across teams like leadership, IT, editorial, marketing, sales, operations, finance, rights, and royalties (so you are not starting from a blank page)

04

Practical guidance on quality, guardrails, and responsible usage so your assistant stays grounded and business-appropriate

Agenda

WHAT YOU’LL DO

Understand what custom AI assistants are (and how they differ from “just prompting”)

See a quick demo of a publishing assistant in action

Learn the building blocks: instructions, knowledge sources, output formats, and guardrails

Build and test your own assistant live, with support from knk

Leave with a version you can keep improving after the session

Welcome

What you’ll learn and what you’ll build

AI chatbot basics

What “custom chatbots”, GPTs, or Gems are, how they work, and where they fit in publishing

Tool overview:

ChatGPT vs. Gemini and others (and how to choose)

Build method

Instructions, knowledge, outputs, guardrails, common pitfalls

Live demo

Editorial pitch-deck chatbot in ChatGPT (manuscript input → structured, well-researched pitch deck output)

Break

.

Hands-on Lab

Participants build their own custom chatbot (in ChatGPT or Gemini) and test it on real scenarios.

Quick examples across departments (C-level, editorial, marketing, sales, production, rights/royalties, ops)

What else is possible

Brief look at Microsoft 365 Copilot agents

Wrap-up & Q&A

Tuning tips, next steps, open questions

Who it's for

Publishing professionals across departments, especially anyone interested in improving workflows, scaling output, reducing repetitive work, or enabling teams with practical AI.

🙌 No technical background required

What to bring

A laptop

Your AI account login

Optional: one publishing process you wish was easier (we can turn it into your assistant faster)

Tools & Accounts

💬 The bootcamp runs primarily in ChatGPT, but Gemini users can be accommodated.

💳 A paid ChatGPT plan is required if you want to build a Custom GPT in ChatGPT during the session.

✅ Gemini assistant creation can be done with a free account.

If you do not have an account that supports building, you can still attend and take the framework back to your team.

If you plan to use Gemini, let us know in advance.

Speaker

Jannis Baltuttis

Jannis Baltuttis is an accomplished technical consultant at knk Software, driven by his passion for new technologies and its potential to empower publishers and media companies.

With a primary focus on North American and Canadian publishers and experience around the world, Jannis specializes in AI and software for Title Management, Production, ONIX, Rights and Royalties, Digital Subscriptions (Paid Content & Databases), Sales Management, Inventory and Finance / ERP. As a dedicated systems analyst, he collaborates with publishing and media companies to intimately understand the challenges they are facing, and to seek innovative solutions that help them modernize their processes and offerings.

Frequently asked questions

General

Limited Availability

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